New Media
fosters creativity by opening up the opportunity for anyone in society to have
an outlet and global footprint. In the reading “Disney Tolerates a Rap Parody
of its Critters. But Why?” exemplifies the endless possibilities. Who would
have thought a mash up including Disney’s famed characters and a popular song
would be so popular. YouTube as a platform enables and promotes these forms of
creativity, which opened up a new wave of entertainment.
This
newfound platform for creativity can either be destructive or humorous. In
regards to Disney’s iconic characters it can be seen as degrading which can
affect its reputation. On the other hand it can promote a brand in a very
unique way like how it did for SpongeBob. “Our audiences can creatively mash
video from our content as much and as often as they like,” said Dan Martinsen,
a Nickelodeon spokesman.
Source: http://www.nytimes.com/2007/09/24/business/media/24crank.html?_r=0
Hi, creativity is great, but what the Internet and all these forms of new media has done is, it has taken the control away from well established industries (desktop publishing, newspapers, etc.) and put it in the hands of the people. Over time this will and has eroded key markets but the positive outcome is that it has forced them to be "creative" - pun intended in the way they operate and function in order to survive. In my opinion it's a double-edged sword. However, creativity will change the way we operate as a society.
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